Svala "Paper"
Svala is a musical name in Iceland. She has been active in the Icelandic music industry since the mid-80s and She is currently a judge on the Icelandic verison of "The Voice" and she splits her time between Iceland and Los Angeles.
Svala brings that cross-continent vibe to Eurovision and I suspect the 80s style lighting and art pop fashions are choices that are not going to translate well to the viewing public. I like the personal style she brings but I suspect they are going to be too niche to appeal to the wider audience. This is not going to qualify when lesser quality songs will succeed.
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