I've been listening and thinking about the Belgian entry for a while now and I really don't know what I think about it after letting it settle for almost a month.
Take a listen.
Loïc Nottet "Rhythm Inside"
The sound of "Rhythm Inside" is interesting. It's very modern sounding and reminiscent of this huge international hit of last year.
Lorde "Royals"
"Rhythm Inside" sounds great when coming through my stereo speakers, and I'm looking forward to blasting it when driving down the interstate later this year.
However, I am not convinced that the Belgian team has an idea on how to present the song in a way that will appeal to voters. The video for "Rhythm Inside" attempts to make Nottet moody and sexy. The problem is Nottet comes across in the video about as moody and sexy as a Golden Retriever. The effect is unintentionally hilarious.
Belgium is another country that isn't a Eurovision powerhouse, and Nottet needs to be charming and charismatic, not failing at being sexy. That charm and charisma is there. You can see it at the end of the video when he smiles after attempting to look moody with water dripping all over him. The "Blue Steel" look is dopey, but the smile draws you in.
If he can come across the TV during the semifinal as "himself" and not something the Belgian team is attempting to manufacture, he's sure to make the final. If he doesn't, "Rhythm Inside" will be the quality song that gets left behind for something mediocre. It happens every year...
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